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Trademark Your Show Title & Characters in India: Bollywood, TV & OTT Guide 2025

24 October 2025

5 min read


Trademark Your Show Title & Characters in India: Bollywood, TV & OTT Guide 2025

Your show’s name is your first impression. Your digital handshake with India’s audience. A catchy title. A memorable character. A vibe that screams this is ours. But here’s the twist: in India, that magic moment isn’t protected until you make it official. You must trademark show title in India and your characters if you want to keep the copycats at bay. Whether your story shines on Bollywood’s big screens, TV’s daily soaps, or OTT’s binge-worthy lanes, your title deserves a trademark - because fame without protection fades fast.

Why Titles & Characters Matter

The title of a film or series is more than a headline. It becomes brand identity. Think of “Dhoom” or “Golmaal” - you don’t just recall the movie, you recall the experience. Courts and expert commentators agree: in India, titles alone aren’t automatically protected by copyright. Instead, creators must lean on trademark law. Characters too: when they become famous, they carry merchandise, spin-offs, brand deals. You want names like your hero’s alias locked down.

Can You Trademark a Movie or Show Title in India?

Yes, but it’s tricky.

Series titles (franchises) are easier. If you’ve got Brand X, Brand X 2, Brand X: The Return, the public already associates that title chain with you. Indian courts hold that such series can qualify for trademark protection. Single film titles face higher hurdles. You must show the title has a secondary meaning, i.e., the audience links it with your production, your brand. So the keyword can you trademark a movie title in India becomes relevant. Yes - with proof of distinctiveness.

Title Registration vs Trademark - Know the Difference

Many producers register a title with an industry guild or film association. Good. But not enough.

  • Title registration (with, say, Indian Motion Picture Producers’ Association, guilds) helps avoid duplicate titles in the trade.
  • Trademark registration (under Trade Marks Act, 1999) grants enforceable rights. Courts recognise it.

So yes, the phrase film title registration vs trademark India highlights a real, critical gap. Don’t stop at guild registration - file the mark.

Step-by-Step: How to Register Show Title Trademark India

1) Search before you file

Start smart. Run a trademark search on a trusted trademark search tool or the official IP India Office portal to make sure your title isn’t already taken or too similar. Check Class 41 entertainment services in India and related classes. Do a quick check on IMDb, YouTube, and OTT platforms too. Because real-world use matters as much as the database.

2) Pick the right class

Here’s where many slip up. Class 41 protects entertainment services like film or TV production. But if you plan to sell merchandise or launch a game, add Classes 9, 16, 25, and 28. Filing under multiple classes now saves headaches later. That’s how smart creators future-proof their brands.

3) File the application

Apply under the Trade Marks Act through your production house or company. File a word mark for the show name, or add a logo mark if your design stands out. If the show isn’t released yet, file on an intent-to-use basis - but start using the “™” symbol immediately. Once approved, switch to “®.”

4) Know the cost and timeline

The cost to trademark a film title in India depends on who’s filing - individual or company - and how many classes you choose. Usually, you’ll wait 6-12 months - the average timeline to trademark a show title in India - though objections or oppositions can stretch it out. File early. It’s always cheaper and faster than fighting later.

5) Monitor and enforce

After registration, your job isn’t done. Keep watching streaming sites and social media for copycats. If someone releases a confusingly similar name, act fast. Send a legal notice or, if needed, move for an injunction. The timeline to trademark a show title in India may be slow - but enforcement should never be.

In Bollywood, TV, or OTT - creative titles are currency. Protect them before someone else cashes in. Your show deserves more than applause. It deserves ownership.

Character Names & Merch - Don’t Leave Them Vulnerable

Say you’ve created a hit character: “Captain Cobra”, “Mystic Maya”. You need to ask: can I trademark a character name in India?

The answer is Yes, if that character has distinctiveness and you exploit it commercially (merch, spin-off, digital rights). Courts recognise character merchandising in India - characters become brands and drive real commercial value. You’ll want to register under classes for apparel (25), toys (28), print (16), apps/media (9). The term protect cartoon character India comes in handy when you’re working animated or digital-first.

Picking the Best Classes to Register for Film/OTT Titles in India

To cover your bases, here are the best classes:

  • Class 41 - Entertainment services (film production, TV, OTT).
  • Class 9 - Media platforms, software, digital streaming.
  • Class 16 - Prints, posters, promotional books.
  • Class 25 - Apparel: T-shirts, hoodies with your show title/character.
  • Class 28 - Toys, action figures.

Following the best classes to register for film/OTT titles India gives you multi-layer protection.

Recent Case & Why It Matters

Here’s a fresh example: A recent article highlighted how Indian filmmakers were urged to seek trademark registration for film titles. Guild registration alone was ruled insufficient by a High Court in India. This is exactly why you need to act now. The industry is watching. The message is clear: register first, argue later.

Best Practices & Final Check-List

  • File your title early - ideally during pre-production.
  • Consider the series of titles vs single title strategy.
  • Lock down character names and image rights.
  • Expand beyond just the show title: protect the whole brand ecosystem.
  • Use simple, clear names - avoid generic phrases that may fail to qualify.
  • Keep a log of usage, promotion, audience recall to argue secondary meaning if needed.

Roll..Camera..Action..Protection!

Your show title is more than creative flair. It’s commercial gold. In India, if you want to stop someone else from using your hit name, your IP title, your brand - you must file a trademark. Series titles? Easier. Single titles? Work harder. Character names? Absolutely protect them. Use the right classes. File right. Monitor and enforce.

At Trademarkia, we get it. Your title isn’t just a name - it’s your legacy. Our experienced trademark attorneys in India help creators, producers, and studios protect what they’ve built. From search to registration to enforcement, we handle the paperwork, deadlines, and oppositions - so you can focus on storytelling. Because while you create the magic, we make sure it stays yours.

FAQs

1. Can you trademark a show title in India?

Yes, you can trademark show title in India by filing it under the Trade Marks Act, 1999. A registered trademark gives you exclusive rights to use that title for your film, TV, or OTT project. It stops others from using confusingly similar names and builds your brand’s identity. You’ll need to file under Class 41 entertainment services in India, and possibly others if you plan merchandising or licensing. Trademarkia’s experienced attorneys handle searches, filings, and oppositions so you can focus on creating your next hit.

2. How much does it cost to trademark a film title in India?

The cost to trademark a film title in India depends on who’s filing - an individual, startup, or company - and how many classes you choose. The government fee starts around ₹4,500–₹9,000 per class, plus professional filing charges. Most approvals take 6-12 months, known as the timeline to trademark a show title in India. At Trademarkia, we offer transparent pricing and full-service support - from search to registration - to save you time and money.

3. Can you trademark a character name in India?

Absolutely. You can trademark a character name in India if it’s distinctive and commercially used. Courts recognise character merchandising in India, so names, images, and catchphrases can be registered under multiple classes - Class 25 (clothing), Class 28 (toys), Class 16 (print), and Class 9 (digital content). This protects your fictional heroes from copycats and opens up merchandising rights. Trademarkia helps creators choose the right classes and handle filings that turn famous characters into valuable IP assets.

4. What’s the difference between title registration and trademark in India?

A title registration with a producers’ guild or film association only prevents duplicate listings. It doesn’t grant ownership or enforcement rights. A trademark registration in India, however, gives you statutory protection under law - letting you stop others from misusing your film, series, or show title nationwide. So when you compare film title registration vs trademark India, the second one wins every time. Trademarkia’s team ensures your title moves from “registered” to “legally protected” - fast and securely.

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